In Search of Nyttig Virksomhed - the first in a series of films for A P Moller, on a fascinating search for 'purpose'

Everyone needs a purpose.  Especially 150 year old companies like A P Moller.  
they call it Nyttig Virksomhed.  But what does it mean?  It depends who you are, where you are, what you do and what you want to give back.  

This is the first film in a new series.